[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.socialmediatag.com\/marketing\/3-things-to-consider-when-building-your-ngos-first-website\/#BlogPosting","mainEntityOfPage":"https:\/\/www.socialmediatag.com\/marketing\/3-things-to-consider-when-building-your-ngos-first-website\/","headline":"3 Things to Consider When Building Your NGO’s First Website","name":"3 Things to Consider When Building Your NGO’s First Website","description":"Do I Really Need a Website for my NGO? YESSS! Absolutely You work so much for your cause \u2014 Doing good & supporting your community. Now it\u2019s time to spread the word and share what you do. A well-built website can: Grow impact, and increase awareness about the cause & NGO Increase number of visitors","datePublished":"2018-06-01","dateModified":"2020-04-09","author":{"@type":"Person","@id":"https:\/\/www.socialmediatag.com\/author\/shada-wehbe\/#Person","name":"Shada Wehbe","url":"https:\/\/www.socialmediatag.com\/author\/shada-wehbe\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/07f889f81c9b855d34e5f6c1488092ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/07f889f81c9b855d34e5f6c1488092ba?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"shada wehbe","image":{"@type":"ImageObject","@id":"https:\/\/www.socialmediatag.com\/wp-content\/uploads\/2020\/03\/shada-wehbe.png","url":"https:\/\/www.socialmediatag.com\/wp-content\/uploads\/2020\/03\/shada-wehbe.png","width":120,"height":90}},"image":{"@type":"ImageObject","@id":"https:\/\/i2.wp.com\/www.socialmediatag.com\/wp-content\/uploads\/2020\/03\/FIRST-WEBSITE-FOR-NGOS.png?fit=1400%2C625&ssl=1","url":"https:\/\/i2.wp.com\/www.socialmediatag.com\/wp-content\/uploads\/2020\/03\/FIRST-WEBSITE-FOR-NGOS.png?fit=1400%2C625&ssl=1","height":625,"width":1400},"url":"https:\/\/www.socialmediatag.com\/marketing\/3-things-to-consider-when-building-your-ngos-first-website\/","about":["Marketing"],"wordCount":584,"keywords":["Design","NGOs","Website Optimization"],"articleBody":"Do I Really Need a Website for my NGO?YESSS! Absolutely  You work so much for your cause \u2014 Doing good & supporting your community.  Now it\u2019s time to spread the word and share what you do.  A well-built website can: Grow impact, and increase awareness about the cause & NGO  Increase number of visitors to the NGO’s website Get easier access to stories & facts that people can connect and engage with.  Convert your website visitors to members or donors. Ensure your website meets your target market needs: users looking for support, members, volunteers & donors.Trust & reputation building: showcase projects, share accomplishments & activities, transparency & disclosure.Users will visit your NGO’s website because they want to: know your core mission & values  network with like-minded individuals  access specialized educational resources  instantly join & become members  donate \/ support  see an engaged community  volunteer \/ provide free service  know where their donations are going  receive updates about projects & activities Here are 3 things to consider when building your NGO’s first website1- NGO Website DesignWHY IT MATTERS:  The right design elements help engage website visitors. The website design is the first impression & one of the first aspects a website visitor will notice and remember. It takes 50 milliseconds for a visitor to form an impression of your entire website. WHY IT INCLUDES: typography, colors, images, and other branding details DESIGN CHECKLIST:Simple easy-to-read layoutWelcoming design, friendly visual contentHigh-quality images – avoid blurry\/pixelated picturesSimple, readable font that contrast with backgroundConsistent branding, a great recognizable logoSearch functionality that is easy to findBig clear call to action button: Donate, Volunteer, JoinContent that motivates & engages users to take actionResponsive website to supports all devices2- NGO Website Content\/PagesWHY IT MATTERS: The right pages will attract members & donors. 74% of visitors feel disappointed when the content of web pages are outdated or don\u2019t reflect their interests \u2014 unfortunately a bad experience means that a website visitor will leave and won\u2019t come back.  WHY IT INCLUDES:  features that a page should include and the of content created in each that users want.  PAGES CHECKLIST A page showcasing current & upcoming eventsA page including members & participants testimonialsA page that provides news \/ blogA page that includes industry reports \/ valuable contentA page that includes an online form for new membersA page for members-onlyA section featuring donation \/ online payment feature.A page that provides a \u201csnapshot\u201d of key financial info.A page that provides all contact informationA page that provides all info about mission & visionA homepage that shows a summary & a clear CTA3- NGO Website Optimization & FeaturesWHY IT MATTERS:  Optimization attracts visitors, coverts visitors to become members & supporters, and increases overall engagement with your organizations activities and website. WHY IT INCLUDES: tactics that increases the effectiveness of a website.   OPTIMIZATION CHECKLIST:Make sure your website is mobile friendlyAdd a personalized touch to all communicationAdd popups for users who spend time reading your contentPerform A\/B testingClear resources: tools, information, assistance, directionAdd an analytics code, and the Facebook pixel.Identify keywords to rank for. Apply SEO strategies.Test different content, collect emails & send newsletters.Create relevant content to fit goals, audience & tone.Train your staff to update your website.Remember these website requirements are general. You can always optimize further your NGO’s website depending on the nature of its work. An NGO website for AI or STEM education will certainly differ than that for human rights!"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing","item":"https:\/\/www.socialmediatag.com\/marketing\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"3 Things to Consider When Building Your NGO’s First Website","item":"https:\/\/www.socialmediatag.com\/marketing\/3-things-to-consider-when-building-your-ngos-first-website\/#breadcrumbitem"}]}]