[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.socialmediatag.com\/marketing\/facebook-call-action-buttons\/#BlogPosting","mainEntityOfPage":"https:\/\/www.socialmediatag.com\/marketing\/facebook-call-action-buttons\/","headline":"Facebook Introduces Call-to-Action Buttons on Pages","name":"Facebook Introduces Call-to-Action Buttons on Pages","description":"Facebook launched a new feature for Facebook Pages to drive traffic to your website. Now you can create a Call-To-Action Button which is located in a fixed position within the cover photo section to the left of the \"Like\" button. The new feature has been just introduced and therefore not available to everyone yet. Call-To-Action Button will roll out in the US over the next few weeks and worldwide starting in 2015 according to the official announcement. The Call-To-Action Button includes multiple options.","datePublished":"2014-12-12","dateModified":"2020-04-09","author":{"@type":"Person","@id":"https:\/\/www.socialmediatag.com\/author\/shada-wehbe\/#Person","name":"Shada Wehbe","url":"https:\/\/www.socialmediatag.com\/author\/shada-wehbe\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/07f889f81c9b855d34e5f6c1488092ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/07f889f81c9b855d34e5f6c1488092ba?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"shada wehbe","image":{"@type":"ImageObject","@id":"https:\/\/www.socialmediatag.com\/wp-content\/uploads\/2020\/03\/shada-wehbe.png","url":"https:\/\/www.socialmediatag.com\/wp-content\/uploads\/2020\/03\/shada-wehbe.png","width":120,"height":90}},"image":{"@type":"ImageObject","@id":"https:\/\/i2.wp.com\/www.socialmediatag.com\/wp-content\/uploads\/2014\/12\/12333.jpg?fit=689%2C339&ssl=1","url":"https:\/\/i2.wp.com\/www.socialmediatag.com\/wp-content\/uploads\/2014\/12\/12333.jpg?fit=689%2C339&ssl=1","height":339,"width":689},"url":"https:\/\/www.socialmediatag.com\/marketing\/facebook-call-action-buttons\/","about":["Marketing"],"wordCount":233,"keywords":["Facebook","Social Media Optimization"],"articleBody":"Facebook launched a new feature for Facebook Pages to drive\u00a0traffic to your website. Now you can\u00a0create a Call-To-Action Button which is located in a fixed position within the cover photo section to the\u00a0left of the\u00a0“Like” button.The new feature has been just introduced and therefore not available to everyone\u00a0yet. Call-To-Action Button\u00a0will\u00a0roll out in the US over the next few weeks and worldwide starting in\u00a02015 according to the official announcement. The Call-To-Action Button includes 7 options:“Shop Now” \u00a0 \u00a0“Contact Us” \u00a0 \u00a0“Book Now” \u00a0“Use App” \u00a0 “Sign Up” \u00a0 “Play Game” \u00a0“Watch Video”After choosing one of the options for the CTA button, Page admins should add the link of the website that the button will redirect visitors to, which is “Designed to bring a business\u2019s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business\u2019s goals.” according to Facebook’s announcement.One of the beta testers who has been using the CTA for the past three weeks confirmed its massive effectiveness in\u00a0boosting its customer acquisition efforts. \u00a0\u201cOver the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.\u201d \u2014 Brian Kim, Director of Acquisition, Dollar Shave ClubCheck out Facebook’s\u00a0official announcement of the CTA."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing","item":"https:\/\/www.socialmediatag.com\/marketing\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Facebook Introduces Call-to-Action Buttons on Pages","item":"https:\/\/www.socialmediatag.com\/marketing\/facebook-call-action-buttons\/#breadcrumbitem"}]}]