The Facebook – Cambridge Analytica privacy scandal dominated headlines for weeks already. The scandal has shed light on how Facebook is a political tool.
Cambridge Analytica, a British data analytics company helped elect President Donald Trump by collecting data from around 50 million Facebook and using their information to be targeted with personalized anti-Clinton and pro-Trump propaganda.
So Facebook is a political tool?
Couple months ago, a government website in Lebanon that collects detailed information about Lebanese expats to register for the upcoming elections has included a Facebook Pixel. The Lebanese government website didn’t include any privacy details about the ownership and usage of this pixel. If the pixel is used to retarget users with personalized ads. Facebook will become a political tool that can affect the results of the upcoming parliamentary elections in Lebanon.
Amid Facebook’s data breach scandal:
- #DeleteFacebook hashtag is trending on Twitter. Users are deleting their Facebook accounts.
- Lawmakers and regulators across the US and Europe are calling for an investigation.
- Facebook lost 8% of its market value this week, or nearly $35 billion.
- Cambridge Analytica Suspends C.E.O.
- Peru’s President Pedro Pablo Kuczynski has offered his resignation after being implicated in a vote-buying scandal.
- Mark Zuckerberg admitted Facebook “made mistakes” but doesn’t apologize.
The Facebook and Cambridge Analytica has exposed the role of online political advertising and how Facebook can be a powerful political tool.