Shada Wehbe https://www.socialmediatag.com Digital Marketing Expert in France Thu, 09 Apr 2020 11:48:42 +0000 en-US hourly 1 https://i2.wp.com/www.socialmediatag.com/wp-content/uploads/2022/05/cropped-shada-wehbe-1.png?fit=32%2C32&ssl=1 Shada Wehbe https://www.socialmediatag.com 32 32 67241537 What You Need to Know About OTT, VOD & CDN https://www.socialmediatag.com/tech/what-you-need-to-know-about-ott-vod-cdn/ Wed, 25 Mar 2020 21:35:01 +0000 https://www.socialmediatag.com/?p=3483 What is OTT: OTT or “over the top media” is the process of streaming media content (audio, video…) using the internet directly to viewers. It bypasses the traditional content distribution using cable/satellite. You can access OTT content using a website or an app through a media player and you require a mobile device, computer or

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]]> 3483 6 Ways Artificial Intelligence is Changing the Digital Marketing Industry https://www.socialmediatag.com/tech/6-ways-artificial-intelligence-is-changing-digital-marketing/ Tue, 03 Mar 2020 01:39:37 +0000 https://www.socialmediatag.com/?p=3330 Why should we care about Artificial Intelligence technology Artificial intelligence (AI) is creating the fourth industrial revolution by shaping every single aspect in the world. AI is taking away jobs, and revolutionizing businesses only to create new human-driven creative opportunities. The new technology has influenced the way we drive cars, grow vegetables, detect cancer. It

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]]> 3330 Data Driven Marketing for Luxury Brands in France https://www.socialmediatag.com/tech/data-driven-marketing-for-luxury-brands-in-france/ Sun, 12 Jan 2020 22:34:54 +0000 https://www.socialmediatag.com/?p=3260 Luxury which includes clothing, footwear as well as cosmetics and fragrances has been a successful industry long led by creativity, art, emotions and inspiration. However, data driven marketing is the latest trend as more than 45% of all luxury sales are influenced by digital marketing. So the ultimate question is; How far should the luxury

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]]> 3260 ‘Maharat min Google’, Free Arabic Digital Skills Training in Lebanon https://www.socialmediatag.com/news/maharat-google-training-in-lebanon/ Sat, 19 Jan 2019 23:13:19 +0000 https://www.socialmediatag.com/?p=3042 Back in April 2018, Google launched it’s first Arabic digital skills program, ‘Maharat min Google’. The free program helps Arabic speakers develop practical digital skills through an online learning platform and in-person training. Maharat min Google in Lebanon I was happy to deliver Google’s first in-person digital skills training in Lebanon. The training was hosted

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]]> 3042 Spy on Your Competitors Facebook Ads in 1 Click https://www.socialmediatag.com/marketing/spy-on-your-competitors-facebook-ads-in-1-click/ Fri, 06 Jul 2018 01:57:41 +0000 https://www.socialmediatag.com/?p=3013 If you own a business, then you definitely have an created and optimized your Facebook business page and run regular ads. Because if you’re not, you are definitely missing out on potential customers. Pages tend to sponsor / boost their best offer, product or package that would grab attention & generate results. Guess what! Well

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]]> 3013 3 Steps to Create Attractive Instagram Stories Highlights Covers https://www.socialmediatag.com/marketing/3-steps-to-create-instagram-stories-highlights-covers/ https://www.socialmediatag.com/marketing/3-steps-to-create-instagram-stories-highlights-covers/#respond Tue, 26 Jun 2018 12:46:10 +0000 https://www.socialmediatag.com/?p=2974 Ready to upgrade your Instagram account? Instagram Stories Highlights covers is the perfect way to create an attractive layout, make your Instagram Stories stand out & helps build your brand on Instagram. Regular Instagram stories disappear 24 hours after being posted while highlights are saved to custom categories on your Instagram account. The highlights never

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]]> https://www.socialmediatag.com/marketing/3-steps-to-create-instagram-stories-highlights-covers/feed/ 0 2974 Sell on Instagram with Shoppable Posts Feature https://www.socialmediatag.com/marketing/sell-on-instagram-with-shoppable-posts/ https://www.socialmediatag.com/marketing/sell-on-instagram-with-shoppable-posts/#respond Sat, 23 Jun 2018 18:33:43 +0000 https://www.socialmediatag.com/?p=2970 It’s so frustrating when you have to search the web for products featured on your favorite influencers or brands’ stories. Guess what, you will no longer have to do so! Shoppable posts, the long awaited feature expanded to stories to help businesses sell their products on Instagram Instagram announced in a press statement that selected

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]]> https://www.socialmediatag.com/marketing/sell-on-instagram-with-shoppable-posts/feed/ 0 2970 Are you Adding Instagram Hashtags in the Comments or Caption? https://www.socialmediatag.com/marketing/adding-instagram-hashtags-in-comments-or-in-caption/ https://www.socialmediatag.com/marketing/adding-instagram-hashtags-in-comments-or-in-caption/#respond Wed, 20 Jun 2018 14:36:40 +0000 https://www.socialmediatag.com/?p=2964 Instagram has recently changed its algorithm, and has been been releasing updates that made it harder for brands to generate engagement and reach. These changes will help decrease spam and irrelevant content of certain Instagram accounts. If you manage an Instagram account, you would know that using the right hashtags can extend the reach of

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]]> https://www.socialmediatag.com/marketing/adding-instagram-hashtags-in-comments-or-in-caption/feed/ 0 2964 3 Things to Consider When Building Your NGO’s First Website https://www.socialmediatag.com/marketing/3-things-to-consider-when-building-your-ngos-first-website/ Fri, 01 Jun 2018 23:21:00 +0000 https://www.socialmediatag.com/?p=3371 Do I Really Need a Website for my NGO? YESSS! Absolutely You work so much for your cause — Doing good & supporting your community. Now it’s time to spread the word and share what you do. A well-built website can: Grow impact, and increase awareness about the cause & NGO Increase number of visitors

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]]> 3371 Sayfco Holding: A Perfect Example of a Social Media Crisis https://www.socialmediatag.com/marketing/social-media-crisis/ Mon, 28 May 2018 09:53:11 +0000 https://www.socialmediatag.com/?p=2901 A Social media crises can happen for a variety of reasons. From accidental Facebook posts to epic marketing campaign fails. Those campaigns become memorable definitely not for their effectiveness, but for the lack of common sense involved in making them. Such campaigns don’t only fail to attract the attention of the target user or business,

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