It’s so frustrating when you have to search the web for products featured on your favorite influencers or brands’ stories. Guess what, you will no longer have to do so!
Shoppable posts, the long awaited feature expanded to stories to help businesses sell their products on Instagram
Instagram announced in a press statement that selected brands like Adidas and Louis Vuitton will now be able to use the new shopping tags feature in Instagram Stories – Yes, shopping on Instagram is expanding beyond feed & becoming easier.
Instagram has been testing Shopping Tags since 2016 with certain partners in the US, as more than 300 million users are using Instagram Stories everyday.
Shopping tags includes a shopping bag icon will added on items in stories, Instagram users can click on the icon to view full details on the product & directly buy the item without having to leave Instagram.
However, the shoppable posts feature in both feed and stories sections is not yet available for countries in the Middle East. Its a very exciting opportunity for online businesses to grow in the Middle East especially those that solely rely on Instagram.
Once the shopping tags feature is enabled in your country, Lebanon, UAE, Saudi…, you will have to follow couple steps such as having a business account, and a Facebook catalogue & receive the approval from Facebook prior to selling your products.