If you own a business, then you definitely have an created and optimized your Facebook business page and run regular ads. Because if you’re not, you are definitely missing out on potential customers.
Pages tend to sponsor / boost their best offer, product or package that would grab attention & generate results.
Guess what! Well Facebook now lets you and basically everyone else spy on your competitor’s Facebook ads a page is running on Facebook. You can check all the running Facebook ads for any Facebook page.
How can you spy on the ads on your Competitors’ Facebook Pages in 1 Click & what can you learn:
All you have to do is open the Facebook Page, click on “Info & Ads” on the bottom left side of the page.
What this feature allows you to access:
- How many Facebook ads is a business currently running
- What the ads look like, text, content, image video, button, link…
- Where they are running ads, in which country.
What you can’t access:
- To whom is this ad targeting – audience profile
- The budget of the ads
- How long they has a certain ad been running
- The comments, reactions, and shares on the ads unless its a boosted ad.
Check how travel agencies in Lebanon are promoting their summer packages through Facebook ads and what can you, a travel agency owner learn from the below:
Running one ad in Lebanon showing multiple packages in one post. Packages are focusing on Turkey.
Suggestion for their ad manager: Feature each package alone. You can thank me later
Running 3 ads in Lebanon. A package focusing on Turkey as well.
Suggestion for their ad manager: It will cost you less to get likes by featuring one cheap packages then asking people to like your facebook page. You need a new designer.
Running 3 ads in Lebnaon. None focusing on Turkey. Packages focus on Rhodes, Limassol.
Suggestion for their ad manager: The ad in the image above is useless, it says stay tuned while everyone has almost booked his flights & why are you boosting a post without a link to your packages. The other ad has text that is cut…
This is the only travel agency with ads running outside Lebanon. Ads in Lebanon Honeymooners. None focusing on Turkey. Ads use albums with a number of photos per country.
Suggestion for their ad manager: Unlike other agencies, you barely add any details about the packages, so call whoever is responsible for the website & tell them it takes forever to load.
This is the number one agency in terms of number of ads running. Packages cover Turkey, Egypt, Greece, Paris.. Each ad uses one picture.
Suggestion for their ad manager: decrease the amount of text in the ad (the contact numbers)
Not promoting or sponsoring any packages, at least right now. However their Facebook page is pretty interesting. They are the first agency among the above mentioned to use videos instead of images.
Suggestion for their ad manager: PROMOTE YOUR VIDEO! Super cheap to do so, if done right you’ll get great results.
So if you are a travel agency based in lebanon, you should be doing the research i just did and then you’d notice your competitors are advertising packages for Turkey Mainly, Greece, & Cyprus.
A package that is costing less as little as 250$ to a range of 600$ is the most successful. Add the price on the image, add all the details in the description as most of the comments are asking for different days, Id suggest adding 3 packages same country longer days, & advertising the lowest price.
Use a lovely picture. If you have the right tools & you are a small agency go for a video, it will cost very little to reach out to users & is great for brand awareness.
The above study and analysis can be applied to any industry in any country. It will provide you with great insights to get ahead of competition.