How to Hire the Best Digital Marketing Agency in the Middle East

Want to hire a digital agency to manage your company’s online marketing? Before launching our women-owned digital marketing agency in the mdidle east, my partner and I have worked for multiple agencies in Lebanon, UAE, and Amman for more than 6 years.

Driving growth for local businesses like Abed’s Salon to international organization like World FZO, This period is long enough to come up with a list that will streamline your hiring process to choose the right agency that fits your budget, brand and business.

5 things to consider when hiring the best digital marketing agency in the middle east:

1- Build a relationship :

You need to get to know the person handling your product, not the account manager who signed the deal nor the company’s CEO but the digital manager handling your daily requests. No one knows your company more than you do. If you can explain what you want to achieve, and how you want to position your company directly to that person, then you will ensure the agency is aligned with your business goals.

2- Ask and learn:

Question: Do you know how to replace a video with an image on your website?

Answer: That would require an experienced web developer to use an API. The API will pull data from your website and in 3 working days the image will be replaced.

Truth: It’s all Bullshit! In fact, changing an image requires a minute.

Even if you don’t have digital knowledge, you can ask for a second opinion or simply do a quick google search, you can be surprised of how quick and easy you’ll find answers.

3- Agreements and trust:

Whether you want to create a website, an app or want someone to handle your social media channels. There’s a lot of data at risk. I have seen some agencies that reached to an extent of withholding information or not handing access to the clients after an agreement ends.

4- Price vs Service:

A low cost service isn’t the worse and an expensive one isn’t the best. Research the agency! When did it start? Have they done that before? Do they really know what they are doing? If an agency doesn’t have a functional site for their own agency how do u expect to get a better one.

5- The extra mile

There’s always new trends coming up everyday like the Instagram hashtag follow feature and much more! Choose a digital agency in the middle east that actually keeps up with the trends to get the best results.

Agencies aren’t one size fits all. Hiring the best digital agency in the middle east to fit your business goals is not easy. If you feel that your digital strategy is best handled by a small local agency close to you. Others might feel more comfortable working with a global agency with multiple offices and hundreds of employees. However, The most important thing to remember is that the impact of hiring the right agency on your business and brand is limitless.

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