A social media & digital marketing trainer in Lebanon & Middle East

She has been working with well-known companies over the past 5 years like MBC TV, Dell, Airbus, Cartier, Pepsico, and much more. She has developed, managed and monitored their social media campaigns, lead generation activities, delivered workshops, mentored startups & managed entrepreneurship programs.

With a vast exposure in digital marketing, Shada has developed many successful online strategies for clients across different markets in the MENA region. Today, she is the co-founder of TaMarbouta, a women-owned digital agency in the middle east.

Some projects I've worked on

Let's Work Together

How do I do it: Growth Hacking Strategies


First we discuss your business goals & then test different marketing channels to find the most cost effective method to achieve user growth


At this stage, Your target audience are already engaging with you. They know who you are. Now let's get them to try your product or service


You are almost there. Let's engage with your users to listen what they have to say about your product or service. We want to build long lasting relationships.


Lets get those amazing paying customers to invite their friends. Then we build the best referral system to get a constant revenue stream.


Email Marketing

Lead Generation

Online Advertising

Social Media Management

Digital Marketing Strategy


Influencer Engagement

Market Research


Managing Development & Entrepreneurship Programs

  • Intel ChallengeME! Program, IoT competition in the MENA region: Launched an awareness campaign across social media channels. Met the needed number of registrants & completed applications in the competition. Arranged the workshop details and final event with community members, host and strategic partners in Beirut, Lebanon.
  • Hadafi, Women Entrepreneurship Program in the MENA region: Targeted the right audience, created a user flow, fresh UX/UI design, arranging the final event, Kuwait and UAE 2015.
  • Entaliq Innovation Competition by Airbus in KSA: Identified the right target audience. Reached out to community members & influencers, chose the right messaging & content for a better conversion rate.

Delivering Workshops, Webinars, & Training Sessions

  • Startup-Mentoring, Elevate Accelerator , AltCity, Unicef & BootCamp, Beirut, Lebanon.
  • “Conversion Funnel with Social Media” Workshop, LaunchSummit 2016 & ESA Business School, Beirut, Lebanon.
  • “Generating Sales on Facebook” Webinar, Hadafi Women Entrepreneurship program in Partnership with MBC Al Amal.
  • "Identify the right target market of your startup" Workshop, Hadafi Women Entrepreneurship program in partnership with Ministry of State for Youth Affairs, Kuwait.
  • “Intro to Social Media” Workshop, Hadafi Women Program in Partnership with PepsiCo, UAE.

Boost Sales, Generate Leads, & Business Growth

  • Growing the number of email subscribers by 13% in a 45-days awareness campaign for a new Health food store in Lebanon.
  • Women Initiative Awards, an initiative by Cartier in the MENA region: Achieving the highest application completion rate and registrations from users in the Middle East and North Africa compared to the number of registrants from all around the world.
  • The Nestlé Creating Shared Value Prize: Driving user registrations to the competition by identifying community and strategic partners that support entrepreneurs.
  • Dell, UAE: Launching a B2B lead generation campaign targeting companies in UAE with certain qualifications to sell a range of storage and data center products.
  • AXA insurance, UAE: Launching a B2B lead generation campaign targeting companies in Dubai by preparing a content strategy moving leads through a sales funnel.
  • Increasing the number of appointments scheduled for a plastic surgery in Lebanon campaign by 20% in a 3-months period.

Social Media & Content Creation

  • Shabab2030, a Social Entrepreneurship Competition across the Middle East to support the implementation of the 17 Sustainable Development Goals by MBC Al Amal: Creating a one year social media calendar including the messages, media templates, email content for all campaign stages, website messaging and call-to-action for registrations.
  • World Free Zones Organization: Preparing marketing collateral for WorldFZO including landing page development, page content, CTA, social media calendar to drive registrants, introduce speakers, awareness & engagement, create and dispatch email shots.
  • Women Initiative Awards by Cartier in the MENA region: Creating a social media calendar for the entire program, drafting the campaign messages, preparing rhe email campaigns including the template and content for all user stages. (registration, reminders, webinars, completion & results)
  • Preparing a Social Media Influencer Strategy for a well-known public figure. Identifying leaders in a business industry on different social media channels. Reaching out to those and signing agreements to achieve certain KPIs.

Contact Me Now - Let's Get Moving!



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