ABOUT SHADA WEHBE

A Social Media & Digital Marketing Expert in France

I've been working with well-known companies over the past 5 years like Google, MBC TV, Airbus, Intel, Cartier, Pepsico, and much more. I've developed, managed and monitored social media campaigns and lead generation activities to generate sales & acquire new users in various countries. I've also delivered workshops & webinar around topics like digital marketing, online business growth & sales, mentored startups & managed entrepreneurship programs.

With a vast exposure in digital marketing & more than 8 years of experience, I've developed many successful online strategies for clients across different markets in the MENA region.

Projects I've Worked On

Let's Work Together

How do I do it: Growth Hacking Strategies

ACQUISITION

First we discuss your business goals & then test different marketing channels to find the most cost effective method to achieve user growth

ACTIVATION

At this stage, Your target audience are already engaging with you. They know who you are. Now let's get them to try your product or service

RETENTION

You are almost there. Let's engage with your users to listen what they have to say about your product or service. We want to build long lasting relationships.

REVENUE & REFERRAL

Lets get those amazing paying customers to invite their friends. Then we build the best referral system to get a constant revenue stream.

Expertise

Lead Generation

Online Sales

Online Advertising

SEO

Email Marketing

Social Media Management

Marketing Strategy

Market Research

Portfolio

Boost Sales, Generate Leads, & Business Growth

Driving user registrations to the competition by identifying community & strategic partners that support entrepreneurs.

Achieving the highest application completion rate & registrations from users in the Middle East and North Africa compared to the number of registrants from all around the world.

Launching a B2B lead generation campaign targeting companies in UAE with certain qualifications to sell a range of storage & data center products.

A B2B lead generation campaign based on a content strategy (creating blog posts, sponsoring content, SEO optimizations, webinars) to attract companies with 100+ employees moving leads through a sales funnel.

Created a go-to market strategy for a modest fashion brand entering the GULF & Lebanon market that successfully generated 35% monthly profit with an average of 75% of first-time purchasers.

Growing the number of email subscribers by 13% in a 45-days awareness campaign

Created an interactive quiz that helped build a list of 1K hot leads in 40 days with a cost of 36 cents per user.

Created various versions of facebook ads using localized arabic dialect in 4 different countries which generated 28% ROI on hair replacement products

Social Media & Content Creation

Creating a one year social media calendar including the messages, media templates, email content for all campaign stages, website messaging and call-to-action to attract entrepreneurs interested in coming up with solutions that support the implementation of the 17 UN SDGs

Preparing marketing collateral including landing page development, page content, CTA, social media calendar to drive registrants, introduce speakers, awareness & engagement, create and dispatch email shots.

Creating a social media calendar (english/arabic) for the entire program, drafting the campaign messages, preparing the email campaigns including the template and content for all user stages. (registration, reminders, webinars, completion & results)

Preparing a Social Media Influencer Strategy including identifying leaders in a business industry on different social media channels. Reaching out to those and signing agreements to achieve certain KPIs.

Delivering Workshops, Webinars, & Training Sessions

Time: Full Day | Topic: "In Depth Digital Marketing" SEM & SEO | Attendees: 50 | Offline Workshop | Location: Beirut Lebanon

Time: Full Day | Topic: "Digital Skills Training (Training of Trainers Session) | Attendees: 12 | Offline Workshop | Location: Beirut Lebanon

Time: 2 Hours | Topic: "Online Privacy for Kids" Interactive Game | Attendees: 2 Trainers | Webinar 

 

Time: 2 Hours | Topic: "Building a Digital Strategy" | Attendees: 20 | Offline Workshop | Location: Beirut Lebanon

Time: 4 Hours | Topic: Growth Hacking for Startups (Startup Mentoring) | Attendees: 10 startups | Offline | Location: Beirut Lebanon

Time: 2 Hours | Topic: "Entonnoir de conversion avec les médias sociaux" | Attendees: 20 | Offline Workshop | Location: Beirut Lebanon

Time: 2 Hours | Topic: "Growing Your Startup Online" | Attendees: 15 | Offline Workshop | Location: Kuwait

 

Time: 3 Hours | Topic: "Social Media for Entrepreneurs Workshop" | Attendees: 25 | Offline Workshop | Location: United Arab Emirates

 

Managing Development & Entrepreneurship Programs

Launched an awareness campaign across social media channels. Met the needed number of registrants & completed applications in the competition. Arranged the workshop details & final event with community members, host & partners in Lebanon.

Developed a marketing plan for the program in the MENA region that lead this region to be the most successful among all other regions in the world for which Cartier received the applicants 2016.

Targeted the right audience, created a user flow, fresh UX/UI design, arranging the final event, Kuwait and UAE 2015.

Identified the right target audience. Reached out to community members & influencers, chose the right messaging & content for a better conversion rate.

Contact Me Now - Let's Get Moving!

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