What You Need to Know About OTT, VOD & CDN
Wednesday, 25 March 2020
What is OTT: OTT or “over the top media” is the process of streaming media content (audio, video…) using the internet directly to viewers. It bypasses the traditional content distribution using cable/satellite. You can access OTT content using a website or an app through a media player and you require a mobile device, computer or
- Published in tech
6 Ways Artificial Intelligence is Changing the Digital Marketing Industry
Tuesday, 03 March 2020
Why should we care about Artificial Intelligence technology Artificial intelligence (AI) is creating the fourth industrial revolution by shaping every single aspect in the world. AI is taking away jobs, and revolutionizing businesses only to create new human-driven creative opportunities. The new technology has influenced the way we drive cars, grow vegetables, detect cancer. It
- Published in tech
Data Driven Marketing for Luxury Brands in France
Sunday, 12 January 2020
Luxury which includes clothing, footwear as well as cosmetics and fragrances has been a successful industry long led by creativity, art, emotions and inspiration. However, data driven marketing is the latest trend as more than 45% of all luxury sales are influenced by digital marketing. So the ultimate question is; How far should the luxury
- Published in tech
‘Maharat min Google’, Free Arabic Digital Skills Training in Lebanon
Saturday, 19 January 2019
Back in April 2018, Google launched it’s first Arabic digital skills program, ‘Maharat min Google’. The free program helps Arabic speakers develop practical digital skills through an online learning platform and in-person training. Maharat min Google in Lebanon I was happy to deliver Google’s first in-person digital skills training in Lebanon. The training was hosted
- Published in News
Spy on Your Competitors Facebook Ads in 1 Click
Friday, 06 July 2018
If you own a business, then you definitely have an created and optimized your Facebook business page and run regular ads. Because if you’re not, you are definitely missing out on potential customers. Pages tend to sponsor / boost their best offer, product or package that would grab attention & generate results. Guess what! Well
- Published in Marketing
3 Steps to Create Attractive Instagram Stories Highlights Covers
Tuesday, 26 June 2018
Ready to upgrade your Instagram account? Instagram Stories Highlights covers is the perfect way to create an attractive layout, make your Instagram Stories stand out & helps build your brand on Instagram. Regular Instagram stories disappear 24 hours after being posted while highlights are saved to custom categories on your Instagram account. The highlights never
- Published in Marketing
Sell on Instagram with Shoppable Posts Feature
Saturday, 23 June 2018
It’s so frustrating when you have to search the web for products featured on your favorite influencers or brands’ stories. Guess what, you will no longer have to do so! Shoppable posts, the long awaited feature expanded to stories to help businesses sell their products on Instagram Instagram announced in a press statement that selected
- Published in Marketing
Are you Adding Instagram Hashtags in the Comments or Caption?
Wednesday, 20 June 2018
Instagram has recently changed its algorithm, and has been been releasing updates that made it harder for brands to generate engagement and reach. These changes will help decrease spam and irrelevant content of certain Instagram accounts. If you manage an Instagram account, you would know that using the right hashtags can extend the reach of
- Published in Marketing