Social media & Digital Marketing Blog in France

This blog provides digital marketing tips, tech news, SEO advice, online campaign reviews & practical website optimization steps to grow your business in France


What is OTT: OTT or “over the top media” is the process of streaming media content (audio, video…) using the internet directly to viewers. It bypasses the traditional content distribution using cable/satellite. You can access OTT content using a website or an app through a media player and you require a mobile device, computer or

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artificial intelligence changing digital marketing 6 ways

Why should we care about Artificial Intelligence technology Artificial intelligence (AI) is creating the fourth industrial revolution by shaping every single aspect in the world. AI is taking away jobs, and revolutionizing businesses only to create new human-driven creative opportunities. The new technology has influenced the way we drive cars, grow vegetables, detect cancer. It

luxury data driven marketing france

Luxury which includes clothing, footwear as well as cosmetics and fragrances has been a successful industry long led by creativity, art, emotions and inspiration. However, data driven marketing is the latest trend as more than 45% of all luxury sales are influenced by digital marketing. So the ultimate question is; How far should the luxury

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Back in April 2018, Google launched it’s first Arabic digital skills program, ‘Maharat min Google’. The free program helps Arabic speakers develop practical digital skills through an online learning platform and in-person training. Maharat min Google in Lebanon I was happy to deliver Google’s first in-person digital skills training in Lebanon. The training was hosted

spy competitors ads faceboook 1 click

If you own a business, then you definitely have an created and optimized your Facebook business page and run regular ads. Because if you’re not, you are definitely missing out on potential customers. Pages tend to sponsor / boost their best offer, product or package that would grab attention & generate results. Guess what! Well

Instagram Stories Highlights Covers

Ready to upgrade your Instagram account? Instagram Stories Highlights covers is the perfect way to create an attractive layout, make your Instagram Stories stand out & helps build your brand on Instagram. Regular Instagram stories disappear 24 hours after being posted while highlights are saved to custom categories on your Instagram account. The highlights never

shoppable posts instagram

It’s so frustrating when you have to search the web for products featured on your favorite influencers or brands’ stories. Guess what, you will no longer have to do so! Shoppable posts, the long awaited feature expanded to stories to help businesses sell their products on Instagram Instagram announced in a press statement that selected

Instagram hashtag comment or caption

Instagram has recently changed its algorithm, and has been been releasing updates that made it harder for brands to generate engagement and reach. These changes will help decrease spam and irrelevant content of certain Instagram accounts. If you manage an Instagram account, you would know that using the right hashtags can extend the reach of