News

What are the Lebanese saying on social media about the election?

The infographic gives a quick view of social media statistics during the Lebanese parliamentary election, 2018. The importance of social media for election campaigning has received a lot of attention recently. Social media monitoring can provide key insights from users who are actively talking about the election in Lebanon and abroad.

This is the first Lebanese election in the social media age – What are the Lebanese saying on social media? and who is winning the Lebanese Election battle on social media?

According to users on social media:

  • The top corrupt political party/Politician in Lebanon: نبيه بري Nabih Berry / Haraket Amal حركة أمل
  • The political party with the worst electoral alliances: Tayyar Watani Hor التيار الوطني الحر
  • The least corrupt political party/Politician in Lebanon: سمير جعجع Samir Geagea / Lebanese Forces القوات اللبنانية
  • The political party/politician with major accomplishments: جبران باسيل Gebran Bassil /  Tayyar Watani Hor التيار الوطني الحر & Future Movement تيار المستقبل / Saad Hariri  سعد الحريري
  • The political party with best electoral alliances: Haraket Amal حركة أمل & Hezbollah حزب الله
  • The politician using mostly sectarian speech: جبران باسيل Gebran Bassil
  • The politician most negatively affected by his past: سمير جعجع Samir Geagea
  • The political party with the best electoral program: Koullouna watani
  • The politician who is mostly accused of talking nonsense: سامي الجميل Kataeb الكتائب
  • The politician using least sectarian speech: تيمور جنبلاط Teymour Joumblat

Check out the infographic below for a full summary of the analysis.

Data source: Facebook, Twitter, Blogs, Forums, Instagram, Comments, Tumblr, Reddit, Google+.

Date: 25/02/2018 – 25/04/2018

Below is a list of major topics and events that shaped (positive & negative effects) the results of the analysis based on the data collected from users:

  • Saudi Oger
  • CEDRE Conference
  • Candidate Sarkis Sarkis
  • رفيق الحريري
  • إيران
  • داتا المغتربين
  • وليد جنبلاط
  • Nouhad Machnouk “الأوباش” Video
  • توريث
  • حقوق المسيحية
  • التحالف الشيعي
  • إسرائيل
  • العهد
  • إقتراع المغتربين
  • Hariri Selfie App
  • بلطجي
  • حرب سورية
  • التوطين
  • سلاح حزب الله
  • كلام الناس
  • ملف بواخر الكهرباء
  • مجرم حرب
  • المصالحة
  • موازنة
  • دق الجرس
  • تحالف الجماعة الاسلامية
  • علي الأمين

 

The analysis focused on the hashtags of the electoral slogan of each party during the past two months, the most influential candidate, and the candidates party. The data & insights of this infograph have been sourced from Crimson Hexagon.

So can social media be used to predict election results? There has been couple apps and surveys to poll voters prior to the parliamentary elections yet the analysis of social media did a better job at predicting Trump’s win than the polls.  Yet, there is no conclusive proof that social media is associated with election votes and the probability of success. Besides the widespread use of fake social media profiles and bots on all social networks.

Crimson Hexagon is a platform that uses artificial intelligence to analyze consumer insights on social media and other online data sources. The platform is used by Netflix, amazon, BBC….

Feel free to use the data & infographic above but make sure to link back to this article.

Shada Wehbe

Shada Wehbe is a digital marketing and social media trainer in Lebanon and the Middle East. She has been working with well-known companies over the past 5 years like MBC TV, Dell, Airbus, Cartier, Pepsico, and much more.

Share
Published by
Shada Wehbe

Recent Posts

  • tech

What You Need to Know About OTT, VOD & CDN

What is OTT: OTT or "over the top media" is the process of streaming media…

4 years ago
  • tech

6 Ways Artificial Intelligence is Changing the Digital Marketing Industry

Why should we care about Artificial Intelligence technology Artificial intelligence (AI) is creating the fourth…

4 years ago
  • tech

Data Driven Marketing for Luxury Brands in France

Luxury which includes clothing, footwear as well as cosmetics and fragrances has been a successful…

4 years ago
  • News

‘Maharat min Google’, Free Arabic Digital Skills Training in Lebanon

Back in April 2018, Google launched it's first Arabic digital skills program, 'Maharat min Google'.…

5 years ago
  • Marketing

Spy on Your Competitors Facebook Ads in 1 Click

If you own a business, then you definitely have an created and optimized your Facebook…

6 years ago
  • Marketing

3 Steps to Create Attractive Instagram Stories Highlights Covers

Ready to upgrade your Instagram account? Instagram Stories Highlights covers is the perfect way to…

6 years ago