Sony showcased it’s latest products in an exclusive event at Beirut’s Le Yacht Club, including the latest range of BRAVIA 4K LCD televisions and a new line-up of high resolution audio products including stylish headphones and a Walkman.
The high-end, invite-only event included Sony’s key customers in Lebanon, Club Members and media, was hosted by the head of Sony Middle East Marketing Company, Satoru Arai and in the presence of his excellency Seiichi Ostuka, Ambassador of Japan featured a DJ set, live jazz and live demos and exclusive first looks of some of Sony’s recently launched products.
Some of the key features of Sony’s New Bravia 4K LCD televisions include a new 4K processor X1 and color accuracy. The new series are thinner than the iPhone 6 making it Sony’s thinnest range of TVs. It also enables video, streaming, voice search and utilizes Google’s latest Android TV operating system.
Sony has also unveiled the new headphones and Walkman with a distinct finish in a vast array of colors that lets customers match their own style. Sony’s expanding range of High-Resolution Audio products aim to reproduce music just as artists truly intended.
Head of Sony Middle East Marketing Company, Satoru Arai, said Sony has exciting plans for Lebanon.
“We are delighted with the high resonance and uptake that Sony products continue to enjoy in Lebanon. We are looking to bring in more products and ensure that product release dates are unified globally to allow local consumers to experience the technology at the same time as the rest of the world. We look forward to hosting much more events in lebanon in the future,” he said.