Want to hire a digital agency to manage your company’s online marketing? Before launching our women-owned digital marketing agency in the mdidle east, my partner and I have worked for multiple agencies in Lebanon, UAE, and Amman for more than 6 years.
Driving growth for local businesses like Abed’s Salon to international organization like World FZO, This period is long enough to come up with a list that will streamline your hiring process to choose the right agency that fits your budget, brand and business.
5 things to consider when hiring the best digital marketing agency in the middle east:
1- Build a relationship :
You need to get to know the person handling your product, not the account manager who signed the deal nor the company’s CEO but the digital manager handling your daily requests. No one knows your company more than you do. If you can explain what you want to achieve, and how you want to position your company directly to that person, then you will ensure the agency is aligned with your business goals.
2- Ask and learn:
Question: Do you know how to replace a video with an image on your website?
Answer: That would require an experienced web developer to use an API. The API will pull data from your website and in 3 working days the image will be replaced.
Truth: It’s all Bullshit! In fact, changing an image requires a minute.
Even if you don’t have digital knowledge, you can ask for a second opinion or simply do a quick google search, you can be surprised of how quick and easy you’ll find answers.
3- Agreements and trust:
Whether you want to create a website, an app or want someone to handle your social media channels. There’s a lot of data at risk. I have seen some agencies that reached to an extent of withholding information or not handing access to the clients after an agreement ends.
4- Price vs Service:
A low cost service isn’t the worse and an expensive one isn’t the best. Research the agency! When did it start? Have they done that before? Do they really know what they are doing? If an agency doesn’t have a functional site for their own agency how do u expect to get a better one.
5- The extra mile
There’s always new trends coming up everyday like the Instagram hashtag follow feature and much more! Choose a digital agency in the middle east that actually keeps up with the trends to get the best results.
Agencies aren’t one size fits all. Hiring the best digital agency in the middle east to fit your business goals is not easy. If you feel that your digital strategy is best handled by a small local agency close to you. Others might feel more comfortable working with a global agency with multiple offices and hundreds of employees. However, The most important thing to remember is that the impact of hiring the right agency on your business and brand is limitless.
There are hundreds of NGOs in Lebanon. Recently I came across couple NGOs in Lebanon doing great work on the ground but those activities and achievements are not reflected on their website. Thus their impact is being limited and they are missing out on getting support from volunteers & donors.
So here’s some advice to NGOs in Lebanon wanting to create a new website or wanting to revamp a current website.
1. Make the Cause Clear
Make sure users can clearly understand who you are, your cause and mission.
2. Integrate Your Website with a CRM
Integrate your NGO website with your members database, will simplify contacting donors, volunteers & members.
3. Your NGO Website MUST be Mobile-Responsive
Mobile is the future. Users should easily navigate your website when using a mobile device or tablet. Check if your website is responsive.
4. Include Social Elements
Having the social sharing features incorporated into your website will increase engagement.
5. Add a Subscription Element
Adding a subscription feature to your website will help you share your news & events.
6. Update Your Website Content
Your website should always be updated& authoritative to build trust & reputation.
7. Branding Consistency
Your website is all about your NGO & it reflects & reinforces what the NGO represents.
8. Highlight Your Events
Keep your events calendar updated. New members will love to to join.
Your NGO website needs to look good, this is a fact and not an option. You need to stand out.
The Facebook – Cambridge Analytica privacy scandal dominated headlines for weeks already. The scandal has shed light on how Facebook is a political tool.
Cambridge Analytica, a British data analytics company helped elect President Donald Trump by collecting data from around 50 million Facebook and using their information to be targeted with personalized anti-Clinton and pro-Trump propaganda.
So Facebook is a political tool?
Couple months ago, a government website in Lebanon that collects detailed information about Lebanese expats to register for the upcoming elections has included a Facebook Pixel. The Lebanese government website didn’t include any privacy details about the ownership and usage of this pixel. If the pixel is used to retarget users with personalized ads. Facebook will become a political tool that can affect the results of the upcoming parliamentary elections in Lebanon.
Amid Facebook’s data breach scandal:
- #DeleteFacebook hashtag is trending on Twitter. Users are deleting their Facebook accounts.
- Lawmakers and regulators across the US and Europe are calling for an investigation.
- Facebook lost 8% of its market value this week, or nearly $35 billion.
- Cambridge Analytica Suspends C.E.O.
- Peru’s President Pedro Pablo Kuczynski has offered his resignation after being implicated in a vote-buying scandal.
- Mark Zuckerberg admitted Facebook “made mistakes” but didn’t apologize.
The Facebook and Cambridge Analytica has exposed the role of online political advertising and how Facebook can be a powerful political tool.