A Full SEO Checklist to Get Your Content Ranking
Writing a blog post is similar to writing articles, which requires valid information, skills and a certain structure to maintain interest in the content in addition to different SEO (Search Engine Optimization) techniques to improve search engine rankings.
General Post Structure:
1) Introduction: Introduce your subject in general and prepare for the idea discussed in the body
2) Body: Should include multiple clear paragraphs, each section introducing a new idea.
3) Conclusion: Wrap up your article with a brief summary of your article.
Content:
4) Article details: Minimum post length 300 words
5) Interlink your articles: You can add links to old posts added on the site previously. For example, if your topic is about Facebook ads, and you have already written an article about the importance of Facebook, then you can add a link to that post which helps decreasing bounce rate of your blog.
6) Do not use hidden text
7) Keyword list (Before writing your post, write a list of keywords to be included in your article related to your topic)
8) Add reference links (to high ranking sites)
9) Include signal words: Also, First of all, Finally…
10) Add CTA (Call to action) ex (popup->Subscribe) or end the article with: Register or Subscribe.
Plugins:
11) Images should be optimized: File name, image Alt attribute, Image Title attribute, Description… you can install “seo friendly images” plugin.
12) Install “Yoast WordPress SEO plugin”. Then, below each post, it is necessary to fill up all sections: general tab: Snippet Preview, SEO title, meta description, focus keyword. After doing so, check Page Analysis tab to review what is missing in your post.
13) Make sure layout is responsive
SEO:
14) Post URL should be relevant
15) Use Title, heading & Subheadings:
only 1 Title <title>main heading | website name<title> appears in title bar. (less than 70 characters)
only 1 <h1>
multiple <h2>
16) Primary keyword to be used in both tags
<h1>Main Heading</h1>
<h2>Secondary Heading 1</h2>
<h3>Sub-section of the secondary heading 1</h3>
<h2>Secondary Heading 2</h2>
<h3>Sub-section of the secondary heading 2</h3>
Other:
17) Social sharing icons are available & making sure to each post is published on all social media
18) Subscribe to blog section.
19) Comment Field is available but make sure to approve the comments before posting to avoid spam
20) create blog author profile rather than showing posted by …@socialmediatag.com…add author bio and a picture
Below is a sample of a well structured post:
One thing to keep in mind, when posting articles is not to focus entirely on SEO but rather producing the best content for users and sharing it on different social media networks. Check the 2015 social media map here.
Within a very short period of time, online communication and specifically social media has managed to revolutionize the way individuals and organizations communicate. This digital revolution has given the ability to easily and rapidly share information globally thus pushing organizations to adopt the new emerging technologies to increase public involvement.
Each organization is unique in terms of its goals, targeted audience, key message…yet the following steps are general guidelines to achieve a successful online communication strategy.
1- CRM (Customer Relationship Management): Since an organization’s success is based on developing effective management of relationships with key stakeholders, It is crucial to build a coherent system to manage and follow all aspects of interaction between an organization and its clients, board, staff, donors, volunteers, community partners and the general public.
2- Online Communication Platforms: A Company’s Website, Social Media Networks (Facebook, Twitter, LinkedIn, Tumblr, Instagram, Pinterest…) , Blog, App and Email Newsletters must be connected together to provide relevant content and optimized for sharing across the web.
3- Online Community Engagement: Developing a vibrant online community requires time and commitment to prepare the proper environment that will get the targeted audience to engage with your business. The nature of content is crucial to gain people’s interest. Yet to increase user engagement, a company should listen to comments, manage aggressive criticism, solve problems and initiate positive interactions to empower people to talk, making them feel a part of the community and network.
4- Online Campaigns: Depending on measurable goals set, Campaigns can serve multiple functions offering an incentive for people to take a desired action. We can list few types of campaigns: Advocacy Campaigns, Donation & Fundraising Campaign, Community Building & Social Sharing Campaign,and Promotional Campaign for Events. All Online campaigns should be launched at once across all platforms (website, social media, blog…) and should include attractive visuals and a clear call to action.
5- Evaluation and Measuring Impact: By referring to the strategy set, the number of people reached and those who have taken the desired action in any campaign type are basic performance metrics for measuring impact. Monitoring tools are important to track campaign development and results thus achieving future improvement. Tools such as Google Analytics, Hubspot, MailChimp, HootSuite, TweetReach, check more tools…) depend on the nature of the online communication platform. For example, the effectiveness of an Email Marketing campaign is related to the “Open Rate” percentage and in the case of a Landing Pages the percentage of conversion rate (visitor to lead) shows whether the campaign is successful or not.
Note that the digital strategy is only one part of a company’s overall strategy and thus all steps mentioned above should be based on the Communication Plan set which defines Objectives, Key Messages, Target Audience, Desired Action, Preferred Communication Channel, and the Indicators of Success.
Google launched Upgraded URLs in AdWords offering marketers and advertisers multiple benefits to edit and track the links in ads that show up on Google search results. If you don’t use tracking, there’s no difference between final URL and destination URL.
The Upgraded URLs means less time will be spent on adjusting URL tracking. In “Destination URLs” which consists of the landing page URL, that people are redirected to once they click on an ad, and the tracking section representing the tracking service. If you need to edit the tracking parameters, the ad URL will change and will be sent back to the editorial review thus will stop running during this review and all data related to the old URL will be lost.
Now in the Upgraded URL, the “Final URL” separates the Destination URL to two parts; Landing page section and Tracking Section. So if you want to update the tracking information at any level; account or campaign or ad group, your ad stats will not be affected.
The Final URL is the web address of the landing page and can include redirects but it will need to match the domain of your display URL.
Tracking Template Parameters and Custome Parameters
Under the advanced “URL Options” You can find the tracking template and the custome parameter fields.
The Tracking template includes the tracking information that will help AdWords understand how to assemble the URLs, in which you can set multiple ValueTrack parameters such as {lpurl}. Managing the URL tracking information can be done on verious levels and a shared tracking template can be used. For example, using a certain tracking template at the account level will apply across all of the URLs within that account.
Custom parameters helps you customize the information you are monitoring in addition to specifying certain values that will be inserted into URLs once an ad click is triggered. For example, to insert “12345” when a specific ad is clicked, a custom parameter is set, {_mycreative} only for this ad. Write: “mycreative” in the custom parameter field to insert 12345 whenever that ad is clicked
The URL upgrade also includes a location-tracking parameter such that advertisers can set up custome parameters to measure ad clicks based on location.
All recorded details about the ad perfomance can be reviewed in Google Analytics or any third-party analytics software. This information will help advertisers track exact information about each click on AdWords ads and will be able to understand where most traffic is coming from and which ads or keywords get the most clicks.
Destination URL is retiring and later this year, the “final URL” will become the only landing page option.
2015 Social Media Map: Update Guide with Live Links
If you are feeling overwhelmed by social media and wondering how to keep track with the latest networks and tools emerging everyday, check out the updated social media map that sums up all you need to know about the evolving social media landscape.
The map has been released by Overdrive Interactive. Its main purpose is to act as a social media reference guide and is organized into categories including a list of:
Social Networks, Social Media Listening, Content Discovery and Curation, Photo Sharing, Wikis , Social Commerce & Payment, Video Sharing, Social Music Networks, Social Media Management & Tracking, Social Reviews, Social Q&A, Social Recruiting, Blogging, Social Travel Networks, Professional Social Networks, Live Streaming, Micro Blogging, Social Gaming, Social Search, Local & Location-Based, International Social Networks, URL Shorteners.
If you are interested in finding any website, mobile app, tool or platform related to social media you will definitely find it here. The interactive map includes live links and is definitely a great reference for marketers to widen their online branding, strategies and marketing channels.
This social media marketing resource is free, you can download the full Map by clicking here.
Ello is an ad-free, invite-only and independent social network that has been going viral over the web for the past few weeks.
Ello launched in March but has recently received sudden popularity which was completely unexpected even by their own team according to Ello’s founders, designer Todd Berger.
It’s the anti-Facebook
Ello’s manifesto starts with a clear message directed towards Facebook’s CEO Mark Zuckerberg, “Your social network is owned by advertisers.” ” Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.” The menifesto ends with the following statement: “You are not a product.”
Another reason for this unexpected popularity may trace back to what the Daily Dot called “Great Gay Facebook Exodus” prompted by Facebook about using their stage names in which Ello has welcomed people switching from Facebook in protest about Facebook’s controversial naming policy, which forces users to use their legal names.
Features
Ello has limited features such as posting status updates, posting photos, commenting on their friends’ posts and see the number of Views per post. The new built features include Video integration (Youtube, Vimeo, Dailymotion), Audio integration (Soundcloud, Mixcloud) andNotification Center filtering.
Ello is still a beta version and a lot of features are currently being worked on.
It’s private
For people concerned about the amount of personal information and for those who hate the massive amount of ads on Facebook and other social networks, Ello Founders stated that: “Ello is a USA Public Benefit Corporation, making it virtually impossible for Ello to ever sell ads or user data.”
Ello is growing at an amazing pace, claims report that right now Ello is receiving massive number of requests with more than 30,000 requests an hour.
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If you would like to join Ello, just send me your email or ask for an invitation code!