Ello is an ad-free, invite-only and independent social network that has been going viral over the web for the past few weeks.
Ello launched in March but has recently received sudden popularity which was completely unexpected even by their own team according to Ello’s founders, designer Todd Berger.
It’s the anti-Facebook
Ello’s manifesto starts with a clear message directed towards Facebook’s CEO Mark Zuckerberg, “Your social network is owned by advertisers.” ” Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.” The menifesto ends with the following statement: “You are not a product.”
Another reason for this unexpected popularity may trace back to what the Daily Dot called “Great Gay Facebook Exodus” prompted by Facebook about using their stage names in which Ello has welcomed people switching from Facebook in protest about Facebook’s controversial naming policy, which forces users to use their legal names.
Ello has limited features such as posting status updates, posting photos, commenting on their friends’ posts and see the number of Views per post. The new built features include Video integration (Youtube, Vimeo, Dailymotion), Audio integration (Soundcloud, Mixcloud) andNotification Center filtering.
Ello is still a beta version and a lot of features are currently being worked on.
For people concerned about the amount of personal information and for those who hate the massive amount of ads on Facebook and other social networks, Ello Founders stated that: “Ello is a USA Public Benefit Corporation, making it virtually impossible for Ello to ever sell ads or user data.”
Ello is growing at an amazing pace, claims report that right now Ello is receiving massive number of requests with more than 30,000 requests an hour.
If you would like to join Ello, just send me your email or ask for an invitation code!
Facebook launched a new feature for Facebook Pages to drive traffic to your website. Now you can create a Call-To-Action Button which is located in a fixed position within the cover photo section to the left of the “Like” button.
The new feature has been just introduced and therefore not available to everyone yet. Call-To-Action Button will roll out in the US over the next few weeks and worldwide starting in 2015 according to the official announcement. The Call-To-Action Button includes 7 options:
“Shop Now” “Contact Us” “Book Now” “Use App” “Sign Up” “Play Game” “Watch Video”
After choosing one of the options for the CTA button, Page admins should add the link of the website that the button will redirect visitors to, which is “Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.” according to Facebook’s announcement.
One of the beta testers who has been using the CTA for the past three weeks confirmed its massive effectiveness in boosting its customer acquisition efforts. “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club
Check out Facebook’s official announcement of the CTA.
The term digital marketing also known as internet marketing or e-Marketing refers to the use of different marketing strategies to promote a certain product or service through different forms of digital media and has the ability to give numeric reports and exact results unlike traditional marketing which helps figuring out what works and what not. The internet is the most used channel when it comes to digital marketing others include wireless text messaging, mobile instant messaging, mobile apps, electronic billboards, digital television and radio channels, etc.
The picture below shows the usage of three terms according to Google trends:
The importance of Online Digital Marketing lies in the ability to drive traffic to websites, increasing the number of visitors which in terms will increase revenue, attention, impact, interactivity, and other related goals. When it comes to Digital Marketing the following questions should be answered: What is SEO, Social Media, E Newsletter, Blogging and the impact of it all.
Below is a brief introduction to each section: 101 Intro to Digital Marketing for Beginners.
– SEO: Search Engine Optimization
Search engine optimization is the process of getting traffic from the search engines and into the website. The focus is usually on Google, which holds 80% of the market in addition to Yahoo and Bing. You don’t need to be a developer to understand how it works but if you are then it is much easier. When you open Google and type few keywords, Google will show the most relevant website according to certain measures.
SEO is divided to two sections On-Page optimization and Off-Page optimization and there are two types of SEO strategies: Paid (SEM) vs Organic/Free. Organic or Free is competitive and free yet involves coding and is affected by the number of people visiting the website while Paid includes using Google adwords, which is based on the amount of money invested, the higher you pay for certain keyword combination the higher you rank.
– SMO: Social Media Optimization
SMO is the process of increasing awareness of a service, product or brand by using different social media outlets to achieve viral publicity. The most popular Social Media Platforms are Facebook, Twitter, Pinterest, LinkedIn, Instagram, Youtube…. which are web-based and mobile-based technologies used to turn communication to a more interactive form among organizations, communities and individuals. The most popular terms used by those social media platforms are: “Like”, “Follow”, “Connect”. The importance of social media lies in the number of people involved on those networks that surpass one billion users. You can see the picture below showing the number of users on each social network.
– E Newsletter (Email Newsletter)
E-Newsletter is a correspondence sent via email, which is basically a single webpage and is considered one of the most successful mechanisms of communication and eMarketing on the web that really works.
There are two types of E-Newsletters, Emails and Text/Mobile Messaging. E-Newsletter forces you to build a list of emails of people or a community interested in your product or services that is a key to a successful campaign. The power of newsletters lies in maintaining customer relationship and persuading clients to purchase a product or use a service.
A blog is discussion or information site where the user determines the content.It i s an interactive form of publishing content on the web. The most powerful softwares are WordPress and Blogger which belongs to google.
Now what is the impact of all this, in time, the number of visitors will increase and thus helping your business grow.
Facebook advertising works, but why? Everyone has Facebook. It’s the most popular website on the internet with more than 1.32 billion monthly active users according to Facebook Statistics. So no matter what product or service you are advertising for and who are targeting, Facebook can help. We already went over how to use Facebook to promote your Business, and now we will be pointing out the common mistakes done by businesses and advertisers.
Facebook campaigns can have multiple marketing goals, so if your trying to promote your page and grow your fanbase make sure to avoid the following:
-Targeting non Fans
If you are advertising for baby products, you need to adjust your target audience accordingly, when it comes to age or relationship status, a guy in his 20s’s will sure to ignore such ad. It is known that an ad that is relevant to your needs and interests, it is most likely you will be clicking on it, which in terms will increase conversions and lower CPC
The following screenshot is for an ad taken from my news feed is targeted for men and not women so it shouldn’t be showing on my news feed, obviously I won’t be clicking on this ad!
-Targeting your fans twice
If the campaign goal is getting “Likes”, then make sure to exclude people who are already connected to the page. Advertisers tend to target their fans who already liked the page which is a waste of your money, all you need to do is add the page name you are advertising for in the section below as shown in the screenshot so the ad doesn’t show up again on the fans news feed.
-Not Performing Split Test
When creating Facebook Ads, you MUST perform a split test when it comes to the caption and image of your ad.
1) Images are considered to be an important element in an ad, that is why you need to be using high quality pictures and you can preview the final ad before publishing. Facebook gives you the ability to use multiple images while using the same ad details to get the best performance of the ads.
The pictures below are screenshots of ads, one showing on News Feed and the other on Right Column. First image is cut from the right, text is unreadable to the viewer and the second image is distorted. Both images do no capture people’s attention thus will not provide the best results .
2) After creating your ad, duplicate the ad, using same image and all other detail then use a totally different caption. The ideal caption includes a call to action, a description to tell people what the page is about, and a website link, location or a phone number.
The screenshot below is an ad for a fitness center that doesn’t include any information or its location, which is redirected to an Instagram tab without a follow button thus the goal of the ad is invalid.
-Directing Ads to non-active Facebook Page
Before launching any campaign, make sure you start posting ahead of the campaign so when people click on your ad and land on your page they will find something interesting enough to “Like” your page.
Check the screenshot below of a sponsored ad, and the Facebook Page content has been added on (((Feb 2011))) and not updated since then, so why would anyone “Like” your page? Add few posts and share some links then launch a Facebook Campaign.
-Directing Ads to Slow Websites
Page loading time is an important element when it comes to user experience. Visitors don’t like to be kept waiting. So if you are redirecting your ads to a website that is slow then you will be losing conversions. ]that took more than according to pingdom. A website’s average loading time is around 7.25 seconds according to data published by Radarware. So any ad that is redirected to a website taking more than the average time to load will not give successful results since a slow website affects page views, conversions, traffic, click throughs and eventually sales.
-Not proofreading Ad Caption
You can’t ignore spelling mistakes, misused words, and grammar errors. It’s just unacceptable. If you’re spending money on ads, you can spend five more minutes and read.
Investing in Facebook advertising is important to promote any business, yet following certain measures when doing so has great significance for a campaign’s success and to make sure the money spent does yield effective results.