If you’re looking for a quick solution to show up on Google, lets spare “SEO strategy” for later, It doesn’t take an expert to create Google ads, its all about the few tips and tricks you learn with years of experience. First, before even starting the campaign you should know there are ALWAYS AdWords coupons to save some money. Add your email here and there you go, 75$ free from Google! Get a coupon: http://www.google.com/ads/adwords-coupon.html
Second, KEYWORDS. Your the business owner so your the best in choosing the perfect keywords people will search for. For example, if your advertising for a SPA, write down the list of services you offer, titles first then under each title write down keywords related to it. Next, Add interactive words people would search, such as adding “Treatment” after “Facial Massage”. There are plenty of tools you can use to get ideas such as Keyword Planner by Google, https://adwords.google.com/KeywordPlanner. Now you got the keywords ready, a typical beginner mistake is using BROAD match, NEVER, unless you want to spend you budget in no time and get zero results. [Exact] match and “Phrase” match are the ideal method for actual results.
Third, What should you write in your ad? Text ads, in headlines ALWAYS write: {keyword:….headline……….} that’s a tip few advertisers use but its actually really effective. This method will help any keyword searched for to pop up in the headline which actually increase CTR (click through rate). By the way, if you’re using this method make sure to capitalize your keywords. Now for the content of your ad using Google Preview is the best tool for guaranteed results. https://adwords.google.com/d/AdPreview. This tool shows regular Google search results page with in any country. Type the keyword chosen in New York and in London (Location) check the top ads ranking 1 and use them in your ads, no need to be creative or an advertising specialist. Don’t forget, Capitalize the first letter of each word in the ad content!
Fourth, Display and destination URL, Display ad is what people will actually see, so make sure to write something relevant to your ad. usually when advertising your expecting an action from people so you can generally use: …../Contact-Us/ or …./Book-Now/, add your destination URL and your almost ready. Your destination URL should be a LANDING PAGE and not your website. You have seconds to get a lead from the ads. Add a contact form that is visible and a Call to action with few lines summarizing your services and that’s it! Add extension links for your ads, such as the phone number, places and site links which will help the ad rank first.
YOU ARE READY TO GO!