If you own a business, then you definitely have an created and optimized your Facebook business page and run regular ads. Because if you’re not, you are definitely missing out on potential customers.
Pages tend to sponsor / boost their best offer, product or package that would grab attention & generate results.
Guess what! Well Facebook now lets you and basically everyone else spy on your competitor’s Facebook ads a page is running on Facebook. You can check all the running Facebook ads for any Facebook page.
How can you spy on the ads on your Competitors’ Facebook Pages in 1 Click & what can you learn:
All you have to do is open the Facebook Page, click on “Info & Ads” on the bottom left side of the page.
What this feature allows you to access:
- How many Facebook ads is a business currently running
- What the ads look like, text, content, image video, button, link…
- Where they are running ads, in which country.
What you can’t access:
- To whom is this ad targeting – audience profile
- The budget of the ads
- How long they has a certain ad been running
- The comments, reactions, and shares on the ads unless its a boosted ad.
Check how travel agencies in Lebanon are promoting their summer packages through Facebook ads and what can you, a travel agency owner learn from the below:
Running one ad in Lebanon showing multiple packages in one post. Packages are focusing on Turkey.
Suggestion for their ad manager: Feature each package alone. You can thank me later
Running 3 ads in Lebanon. A package focusing on Turkey as well.
Suggestion for their ad manager: It will cost you less to get likes by featuring one cheap packages then asking people to like your facebook page. You need a new designer.
Running 3 ads in Lebnaon. None focusing on Turkey. Packages focus on Rhodes, Limassol.
Suggestion for their ad manager: The ad in the image above is useless, it says stay tuned while everyone has almost booked his flights & why are you boosting a post without a link to your packages. The other ad has text that is cut…
This is the only travel agency with ads running outside Lebanon. Ads in Lebanon Honeymooners. None focusing on Turkey. Ads use albums with a number of photos per country.
Suggestion for their ad manager: Unlike other agencies, you barely add any details about the packages, so call whoever is responsible for the website & tell them it takes forever to load.
This is the number one agency in terms of number of ads running. Packages cover Turkey, Egypt, Greece, Paris.. Each ad uses one picture.
Suggestion for their ad manager: decrease the amount of text in the ad (the contact numbers)
Not promoting or sponsoring any packages, at least right now. However their Facebook page is pretty interesting. They are the first agency among the above mentioned to use videos instead of images.
Suggestion for their ad manager: PROMOTE YOUR VIDEO! Super cheap to do so, if done right you’ll get great results.
So if you are a travel agency based in lebanon, you should be doing the research i just did and then you’d notice your competitors are advertising packages for Turkey Mainly, Greece, & Cyprus.
A package that is costing less as little as 250$ to a range of 600$ is the most successful. Add the price on the image, add all the details in the description as most of the comments are asking for different days, Id suggest adding 3 packages same country longer days, & advertising the lowest price.
Use a lovely picture. If you have the right tools & you are a small agency go for a video, it will cost very little to reach out to users & is great for brand awareness.
The above study and analysis can be applied to any industry in any country. It will provide you with great insights to get ahead of competition.
It’s so frustrating when you have to search the web for products featured on your favorite influencers or brands’ stories. Guess what, you will no longer have to do so!
Shoppable posts, the long awaited feature expanded to stories to help businesses sell their products on Instagram
Instagram announced in a press statement that selected brands like Adidas and Louis Vuitton will now be able to use the new shopping tags feature in Instagram Stories – Yes, shopping on Instagram is expanding beyond feed & becoming easier.
Instagram has been testing Shopping Tags since 2016 with certain partners in the US, as more than 300 million users are using Instagram Stories everyday.
Shopping tags includes a shopping bag icon will added on items in stories, Instagram users can click on the icon to view full details on the product & directly buy the item without having to leave Instagram.
However, the shoppable posts feature in both feed and stories sections is not yet available for countries in the Middle East. Its a very exciting opportunity for online businesses to grow in the Middle East especially those that solely rely on Instagram.
Once the shopping tags feature is enabled in your country, Lebanon, UAE, Saudi…, you will have to follow couple steps such as having a business account, and a Facebook catalogue & receive the approval from Facebook prior to selling your products.
Google launched Upgraded URLs in AdWords offering marketers and advertisers multiple benefits to edit and track the links in ads that show up on Google search results. If you don’t use tracking, there’s no difference between final URL and destination URL.
The Upgraded URLs means less time will be spent on adjusting URL tracking. In “Destination URLs” which consists of the landing page URL, that people are redirected to once they click on an ad, and the tracking section representing the tracking service. If you need to edit the tracking parameters, the ad URL will change and will be sent back to the editorial review thus will stop running during this review and all data related to the old URL will be lost.
Now in the Upgraded URL, the “Final URL” separates the Destination URL to two parts; Landing page section and Tracking Section. So if you want to update the tracking information at any level; account or campaign or ad group, your ad stats will not be affected.
The Final URL is the web address of the landing page and can include redirects but it will need to match the domain of your display URL.
Tracking Template Parameters and Custome Parameters
Under the advanced “URL Options” You can find the tracking template and the custome parameter fields.
The Tracking template includes the tracking information that will help AdWords understand how to assemble the URLs, in which you can set multiple ValueTrack parameters such as {lpurl}. Managing the URL tracking information can be done on verious levels and a shared tracking template can be used. For example, using a certain tracking template at the account level will apply across all of the URLs within that account.
Custom parameters helps you customize the information you are monitoring in addition to specifying certain values that will be inserted into URLs once an ad click is triggered. For example, to insert “12345” when a specific ad is clicked, a custom parameter is set, {_mycreative} only for this ad. Write: “mycreative” in the custom parameter field to insert 12345 whenever that ad is clicked
The URL upgrade also includes a location-tracking parameter such that advertisers can set up custome parameters to measure ad clicks based on location.
All recorded details about the ad perfomance can be reviewed in Google Analytics or any third-party analytics software. This information will help advertisers track exact information about each click on AdWords ads and will be able to understand where most traffic is coming from and which ads or keywords get the most clicks.
Destination URL is retiring and later this year, the “final URL” will become the only landing page option.
Facebook advertising works, but why? Everyone has Facebook. It’s the most popular website on the internet with more than 1.32 billion monthly active users according to Facebook Statistics. So no matter what product or service you are advertising for and who are targeting, Facebook can help. We already went over how to use Facebook to promote your Business, and now we will be pointing out the common mistakes done by businesses and advertisers.
Facebook campaigns can have multiple marketing goals, so if your trying to promote your page and grow your fanbase make sure to avoid the following:
-Targeting non Fans
If you are advertising for baby products, you need to adjust your target audience accordingly, when it comes to age or relationship status, a guy in his 20s’s will sure to ignore such ad. It is known that an ad that is relevant to your needs and interests, it is most likely you will be clicking on it, which in terms will increase conversions and lower CPC
The following screenshot is for an ad taken from my news feed is targeted for men and not women so it shouldn’t be showing on my news feed, obviously I won’t be clicking on this ad!
-Targeting your fans twice
If the campaign goal is getting “Likes”, then make sure to exclude people who are already connected to the page. Advertisers tend to target their fans who already liked the page which is a waste of your money, all you need to do is add the page name you are advertising for in the section below as shown in the screenshot so the ad doesn’t show up again on the fans news feed.
-Not Performing Split Test
When creating Facebook Ads, you MUST perform a split test when it comes to the caption and image of your ad.
1) Images are considered to be an important element in an ad, that is why you need to be using high quality pictures and you can preview the final ad before publishing. Facebook gives you the ability to use multiple images while using the same ad details to get the best performance of the ads.
The pictures below are screenshots of ads, one showing on News Feed and the other on Right Column. First image is cut from the right, text is unreadable to the viewer and the second image is distorted. Both images do no capture people’s attention thus will not provide the best results .
2) After creating your ad, duplicate the ad, using same image and all other detail then use a totally different caption. The ideal caption includes a call to action, a description to tell people what the page is about, and a website link, location or a phone number.
The screenshot below is an ad for a fitness center that doesn’t include any information or its location, which is redirected to an Instagram tab without a follow button thus the goal of the ad is invalid.
-Directing Ads to non-active Facebook Page
Before launching any campaign, make sure you start posting ahead of the campaign so when people click on your ad and land on your page they will find something interesting enough to “Like” your page.
Check the screenshot below of a sponsored ad, and the Facebook Page content has been added on (((Feb 2011))) and not updated since then, so why would anyone “Like” your page? Add few posts and share some links then launch a Facebook Campaign.
-Directing Ads to Slow Websites
Page loading time is an important element when it comes to user experience. Visitors don’t like to be kept waiting. So if you are redirecting your ads to a website that is slow then you will be losing conversions. ]that took more than according to pingdom. A website’s average loading time is around 7.25 seconds according to data published by Radarware. So any ad that is redirected to a website taking more than the average time to load will not give successful results since a slow website affects page views, conversions, traffic, click throughs and eventually sales.
-Not proofreading Ad Caption
You can’t ignore spelling mistakes, misused words, and grammar errors. It’s just unacceptable. If you’re spending money on ads, you can spend five more minutes and read.
“WAIST” ?
Investing in Facebook advertising is important to promote any business, yet following certain measures when doing so has great significance for a campaign’s success and to make sure the money spent does yield effective results.
Today, Google announced the new AdWords feature. Now Advertisers can track “Website Call Conversions” or Clicks that lead to calls. Previously Google wasn’t able to track people who click on Google Ads and skim through pages then later on calls the company which is a lead derived initially from an Ad.
The new feature introduced today brings conversion tracking to a whole new level. “Website Call Conversions” will provide advertisers the ability to find out exact details like never before. When a clients click on the number or even if they call directly from their phones, advertisers will be able to associate the call conversion and the conversion value to the keyword and the ad that prompted the client. This is done through a code snippet that dynamically inserts a Google forwarding number on the advertisers website which measures the calls when a user clicks on an Ad. So companies and sales representatives will no longer have to check how their clients got their business number. Note that the new feature is only available in countries where Google forwarding numbers are available.
This move helps Google provide advertisers the power to measure the real effect of their Ads especially with the rapid increase in the Mobile Ad Market. Companies are already reporting the effectiveness of the new feature such as People’s Trust Insurance and 1000Bulbs.com. The new feature details was posted by AdWords product manager Anurag Agrawal.
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