The term digital marketing also known as internet marketing or e-Marketing refers to the use of different marketing strategies to promote a certain product or service through different forms of digital media and has the ability to give numeric reports and exact results unlike traditional marketing which helps figuring out what works and what not. The internet is the most used channel when it comes to digital marketing others include wireless text messaging, mobile instant messaging, mobile apps, electronic billboards, digital television and radio channels, etc.
The picture below shows the usage of three terms according to Google trends:
The importance of Online Digital Marketing lies in the ability to drive traffic to websites, increasing the number of visitors which in terms will increase revenue, attention, impact, interactivity, and other related goals. When it comes to Digital Marketing the following questions should be answered: What is SEO, Social Media, E Newsletter, Blogging and the impact of it all.
Below is a brief introduction to each section: 101 Intro to Digital Marketing for Beginners.
– SEO: Search Engine Optimization
Search engine optimization is the process of getting traffic from the search engines and into the website. The focus is usually on Google, which holds 80% of the market in addition to Yahoo and Bing. You don’t need to be a developer to understand how it works but if you are then it is much easier. When you open Google and type few keywords, Google will show the most relevant website according to certain measures.
SEO is divided to two sections On-Page optimization and Off-Page optimization and there are two types of SEO strategies: Paid (SEM) vs Organic/Free. Organic or Free is competitive and free yet involves coding and is affected by the number of people visiting the website while Paid includes using Google adwords, which is based on the amount of money invested, the higher you pay for certain keyword combination the higher you rank.
– SMO: Social Media Optimization
SMO is the process of increasing awareness of a service, product or brand by using different social media outlets to achieve viral publicity. The most popular Social Media Platforms are Facebook, Twitter, Pinterest, LinkedIn, Instagram, Youtube…. which are web-based and mobile-based technologies used to turn communication to a more interactive form among organizations, communities and individuals. The most popular terms used by those social media platforms are: “Like”, “Follow”, “Connect”. The importance of social media lies in the number of people involved on those networks that surpass one billion users. You can see the picture below showing the number of users on each social network.
– E Newsletter (Email Newsletter)
E-Newsletter is a correspondence sent via email, which is basically a single webpage and is considered one of the most successful mechanisms of communication and eMarketing on the web that really works.
There are two types of E-Newsletters, Emails and Text/Mobile Messaging. E-Newsletter forces you to build a list of emails of people or a community interested in your product or services that is a key to a successful campaign. The power of newsletters lies in maintaining customer relationship and persuading clients to purchase a product or use a service.
A blog is discussion or information site where the user determines the content.It i s an interactive form of publishing content on the web. The most powerful softwares are WordPress and Blogger which belongs to google.
Now what is the impact of all this, in time, the number of visitors will increase and thus helping your business grow.