Facebook launched a new feature for Facebook Pages to drive traffic to your website. Now you can create a Call-To-Action Button which is located in a fixed position within the cover photo section to the left of the “Like” button.
The new feature has been just introduced and therefore not available to everyone yet. Call-To-Action Button will roll out in the US over the next few weeks and worldwide starting in 2015 according to the official announcement. The Call-To-Action Button includes 7 options:
“Shop Now” “Contact Us” “Book Now” “Use App” “Sign Up” “Play Game” “Watch Video”
After choosing one of the options for the CTA button, Page admins should add the link of the website that the button will redirect visitors to, which is “Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.” according to Facebook’s announcement.
One of the beta testers who has been using the CTA for the past three weeks confirmed its massive effectiveness in boosting its customer acquisition efforts. “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club
Check out Facebook’s official announcement of the CTA.