Yesterday, Facebook released a video explaining how ads targeting will change. Jake Brill, product manager talks about the need to reach ads that are relevant to people’s interests in products or services. Previously, Facebook ads were based on the people’s activity on Facebook. Today, information will be gathered from the websites and apps people check and relevant ads will be shown on their Facebook accordingly. For example, if you are looking to buy a new cellphone, you will be searching for a cellphone’s qualifications and peoples feedback, Facebook in return will show you ads of cellphone brands or accessories.
Beside FB will be introducing a new tool which is Ad preferences. This tool will grant people control over the ads they see on FB. For example, it will explain why you are seeing a certian ad, lets you add and remove interests that Facebook used to show you this ad.
This tool will be available to people who reside in the US in the next few weeks, and hopefully will expand globally in the coming months.
If your checking a Facebook page with the new layout, then you are definitely wondering where this came from! Get Updates from……in your News Feed
If you haven’t liked the page, a white Like strip will show up as you scroll down the Facebook page! Don’t Worry, once you close it, it won’t be showing up again! It’s one of the best features of the new layout page surprises!
All pages will be updated to the new layout gradually. Page admins keep checking the admin panel for a notice to join the wait-list, Reserve your spot and expect the change!
Other changes you will notice is the new page dimensions, a “More” drop down menu within the Facebook tabs, more insights within the admin panel and much more!