US Airways faced a social media disaster that went viral and was not managed properly. The individual responsible of managing US Airways twitter account, tweeted a pornographic photo in response to a customer complaint about a flight delay, the image shows a completely naked photo of a woman and a toy plane which went viral on social media. The tweet was in the US Airways Twitter feed for about an hour before it was removed but had been already retweeted hundreds of times.
A social media disaster that went viral:
Later the company that has more than 420,000 followers on its Twitter account issued an apology and has not tweeted since. The apology was retweeted more than 13,000 times.
“We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating,”
Check out some of the immediate reaction on twitter:
Managing an organizations reputation is a challenging task in today’s online world. Proper plan, and quick response are needed to ensure a quick recover from a social media disaster.