SMT Blog - Social Media & Digital Marketing Arab Blog

The SMT blog provides tips, news, and advice to grow and get more clients by doing better online campaigns, SEO, content marketing, and website optimization in Lebanon & the Arab region.

Sony Android TV Lebanon

Sony showcased it’s latest products in an exclusive event at Beirut’s Le Yacht Club, including the latest range of BRAVIA 4K LCD televisions and a new line-up of high resolution audio products including stylish headphones and a Walkman. The high-end, invite-only event included Sony’s key customers in Lebanon, Club Members and media, was hosted by the head of Sony Middle East Marketing Company.

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Hadafi, the women entrepreneurship program is a FREE development program that provides female entrepreneurs with expert training & consultancy, financial support, entrepreneurial coaching and, of course, lots of priceless media exposure. The program is directed towards women located in the MENA region with a scalable business idea, a startup or newly established business.

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For the first time in the MENA region, Intel announced on August 10, 2015 the launch of Challenge ME! An IoT (Internet of Things) competition in collaboration with reputable educational institutions and non-profit entrepreneurship across the Middle East and North Africa.

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LinkedIn introduced it’s new standalone free app, Lookup. The app helps you search for your coworkers by name, title, education, and skills. You can also learn more about their background, contact them and find common ground using the search field to find their LinkedIn Profile whether or not they have Lookup.

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The success of an event is based on a measurement strategy that states the KPIs (Key Performance Indicators) to be considered. There are multiple types of KPIs such as (Sales KPIs, Marketing KPIs, Social Media KPIs…). Organizations identify and track different KPIs depending on its objectives and what it wishes to achieve from an event. The

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If you go back to the recent incidents happening in Lebanon from theft, violence, and public sector corruption and the outrageous reaction of the Lebanese on social media towards the absence of governmental actions to find solutions, you would expect at some point to see this coming as i have previously written about Social Media in

seo tips

Check out the Full SEO Checklist to Get Your Content Ranking. Writing a blog post is similar to writing articles, which requires valid information, skills and a certain structure to maintain interest in the content in addition to different SEO (Search Engine Optimization) techniques to improve search engine rankings.

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Each organization is unique in terms of its goals, targeted audience, key message… yet the following steps are general guidelines to achieve a successful online communication strategy: Customer Relationship Management, Online Communication Platforms, Online Community Engagement, Online Campaigns and Evaluation and Measuring Impact.

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